Mainland China​

With one of the largest populations in the world and a growing upper-middle class driving consumer demand, China is Asia’s biggest economy and offers many investment and business opportunities.

Pioneering the green economy

Tap opportunities in China’s green economy, with efforts underway for the nation to be carbon neutral by 2060.

Thriving innovation ecosystem

Bank on China’s innovation ecosystem to testbed and co-create solutions.

Thriving consumer market

The burgeoning middle class, endowed with greater purchasing power makes it an enticing market for overseas brands.

Economic statistics

US$12.720

GDP per capita (2022)
The World Bank

1.0%

Foreign direct investment, net inflows (2022)
The World Bank

17th

Global Competitiveness Index (2022)
Institute for Management Development

About this market

1.41b

Population (2022)
The World Bank

US$17.96t

GDP (2022)
The World Bank

3.0%

GDP growth (2022)
The World Bank

Key opportunities

China is determined to reach carbon neutrality by the year 2060 and has placed great emphasis on developing a sustainable green economy. This presents a huge potential for businesses to market their eco-friendly products and services in the country. This includes areas such as architecture and engineering, renewable energy technologies, and waste management solutions.

Companies should leverage this opportunity to create innovative and sustainable solutions that can meet China’s increasing demand for environmentally responsible products.

With over 150 unicorns within its borders, China is widely recognized as a highly promising global hub for technological innovation. The growth of China’s robotics industry has seen remarkable advancements in recent years. In response to the rise of cutting-edge technologies like the Internet of Things and big data, the Chinese government has introduced a series of initiatives aimed at simplifying market access for foreign entrepreneurs and investors seeking entry into the Chinese marketplace.

China’s ever-evolving consumer market presents a wealth of opportunities for foreign businesses eyeing market entry. The burgeoning middle class, endowed with greater purchasing power and a penchant for quality foreign products, makes China an enticing market for international brands.

China’s sophisticated online-to-offline (O2O) market has allowed innovative retail concepts to flourish. As e-commerce and social media marketing have skyrocketed over the past decade, modern Chinese consumers have developed higher expectations, including unique, personalised experiences and on-demand services.

China’s manufacturing sector is undergoing a remarkable transformation. With the goal of enhancing the technology and market competitiveness of the sector, there is a drive to digitise more than 70% of large-scale Chinese enterprises. This transition is positioning China as a global hub for technology innovation, smart manufacturing, and application.

Collaborative opportunities with Chinese manufacturers are abundant, especially in the creation of “smart factory” standards and solutions that can impact the world.China’s dynamic and ever-changing business landscape holds promise for companies across the globe. To make the most of this dynamic market, it’s essential to align your strategies with the trends and developments mentioned above.

Browse by Regions

(Click on each region to view more info)

Legend

Greater Bay Area

Jing-Jin-Ji

Yangtze River Delta

Jing-Jin-Ji

  • Chinese abbreviation for Beijing, Tianjin, and Hebei province
  • About 10% of GDP, bigger than economy of Mexico, with highest number of unicorns in the world

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Greater Bay Area 

  • Includes area around the Pearl River Delta including Shenzhen, Guangzhou, HK & Macao
  • Most open and international region due to HK & Macao with 14% of GDP, bigger than Italy

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Yangtze River Delta

  • Includes Shanghai, Jiangsu, Zhejiang & Anhui provinces
  • Most powerful economic region with over 24% of GDP, bigger than German economy

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Ways for you to start in China

Programmes

Learn about doing business in China and tap our range of programmes to set your business up for success.